KU Open Analytics Improving the Insights from Your Usage Data
Why is this useful?
Publishers wish to gain a better understanding of the use and impact of their Open Access (OA) book titles. Access to usage data makes it possible to e.g. analyze the impact of OA marketing campaigns, to carry out gap analysis, and to support editorial decision-making. Comprehensive, concise, and clear usage data is valuable for publishers shaping their OA strategy and in making the right decisions for the future.
How does it work?
Using our expertise in Open Access (OA), we developed the KU Open Analytics usage reporting tool. It currently integrates a variety of leading hosting platforms for OA books (i.a. OAPEN, JSTOR, Project Muse, Bibliolabs, and Fulcrum). The tool is flexible to integrate any other hosting platform publishers are working with. As a result, usage data is aggregated from any OA titles a publisher has, including non-KU books.
Benefits for Publishers!
Have one single reporting tool for all your OA eBooks usage. Comprehensive data allows to create reports to funders, institutions, authors, and internal stakeholders. Integrated institutional and country usage helps in expanding acquisitions, sales, and distribution. Analytics enables to review marketing success and return on investment of different platforms, and inform usage-driving campaigns and strategy.